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Are We Acting Our Age?

by kphirst

As baby boomers lose their boom, anti-aging is becoming big
business. Baby boomers were born during the post WWII years of
1946 to 1966. Now, as baby boomers slow down, they're speeding up
their search for the fountain of youth.

We all want to look younger. We try skin products, treatments
and surgeries; but eventually we look in the mirror and realize
that the fountain of youth is really a wishing well.

Pharmaceutical companies sell youth in bottles, jars and tubes.
Proctor & Gamble, Johnson & Johnson and Revlon combined have
invested $100 million in skin care products - but American
companies aren't alone. Beierodorf, a German company, had a 21%
increase in its sale of anti-aging products and Jade
Pharmaceuticals, a Chinese company, is expecting to make $24
million in the first year of marketing its injectible,
age-fighting treatment. Obviously, what baby boomers see as fine
lines pharmaceutical companies see as fine line items.

As concerns about Alzheimer's and other forms of dementia grow,
more Americans are using expensive and possibly dangerous
supplements that claim to enhance memory. According to experts at
the Institute of Brain Aging and Dementia, that's not necessary.
We may have memory enhancers in our refrigerators. Brightly
colored fruits and vegetables are rich in anti-oxidants, which
protect cells from being damaged by oxidation and inflammation. A
study done by the Institute found that participants who ate an
oxidant-rich diet for several years were much better at
performing certain tasks than those on a normal diet. Of course,
the participants in the study were beagles; but if dogs can learn
new tricks, so can we.

The University of Chicago did a study in which 28 thousand
people between the ages of 18 and 88 were interviewed over a
32-year period. What the researchers discovered was  the oldest
Americans were the happiest. In fact, the odds of being happy
increased 5% with every 10 years of age. These findings were
attributed to older Americans being better able to accept that
life isn't perfect. Maybe older Americans are old enough to know
better.

Finally, according to a U.S. Government report, the number of
older Americans will more than double to 70 million by 2030 -
that's 1 in every 5 Americans. The same report said the net worth
of people 65 and older has increased 80%. I think what the
government is saying is Americans are getting older AND better.

KNIGHT PIERCE HIRST takes humorous looks at life.
<a href="http://knightwatch.typepad.com">Take a minute to make
yourself smile</a> at 
http://knightwatch.typepad.com

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