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Are There Any New Dental Marketing Ideas Left?

by emcdental

Finding the new dental marketing ideas is a hot topic in the
dental industry today. In fact, "new dental marketing ideas" is
one of the top dental searches done on the internet.

But is any idea really new?

The website craze is probably considered the newest "idea" to
hit dentistry, but when you really look at what a website does,
is it truly new.

I'll heed to the point that a dental website is a new media, but
hardly a new idea. In fact, many dentists rushed to put all of
their old brochure information on a website. This is about as far
as anyone can get from new.

Dental spas have been, and still are a growing trend in the
dental industry, and although a small percentage of dentists are
doing this, there have been many dental practices in the past
that have added services to their menu.

In a dental spa, you may be adding spa-like services, but in the
overall dental marketing era, adding additional services is not
new. Having a hygienist, or adding orthodontic services to your
practice is the same thing.

Taking credit payments... it has been happening since the
beginning of time. Putting a brand name on something like
DentalCredit, does not make it new.

I'm not saying there is nothing new in dental marketing, but 99%
of the new dental marketing ideas out there, are simply
modifications of old ideas.

The point is, there are three constants in marketing:

1. Market: Who you are talking to. This could be your
neighborhood, current patients, or even a subsection of
demographics, or geographics.

2. Message: This is what you are telling them. Is your message
about a charity you support, a special offer you have, or even a
staff member that just had a baby.

3. Media: This is how you present your message to your market.
This includes email, websites, newsletters, television,
postcards, radio, etc...

So when it comes to new dental marketing ideas, there is hardly
anything that is new. There is new media that comes along. You
can and should always be presenting new messages, and of course,
there are new markets popping up daily.

There is nothing wrong with taking something someone else has
done, and changing one of the above and making it your own.
Adapting a message to a different media, or hitting a different
market is just as new as reinventing the internet.

In your own practice, you need to consider taking a successful
marketing message and adapting it to as many new media as
possible. Putting the wording from a successful postcard on your
website, or taking your profitable yellow pages ad, and turning
it into a newspaper insert.

This is how truly successful practices handle their dental
marketing. Their dental newsletter is mailed in print, and then
adapted to a blog. Their yellow pages ad becomes a postcard.

This way, you functionally stack your ideas into a huge
conglomerate of new patient attraction methods using "new to you"
message, markets, and media.

Your dental practice brand not only looks more congruent this
way, but you also no longer need to test and try "new" things.
Find a solid message, and adapt it to every market and media you
can.

James Erickson is the President of <a
href="http://www.emcdental.com">EMC Dental Marketing</a>, which
gives Dentists a resource for turn-key dental marketing programs
and
dental practice marketing education including new patient
attraction, and internal dental marketing systems. Visit <a
href="http://www.emcdental.com/">www.EMCdental.com</a> to see
what EMC Dental Marketing can do for your dental practice, and
get a free practice building kit sent directly to your home or
office.

Syndicated by Top Gazebos - www.topgazebos.net

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