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A History Of Vauxhall Cars Through The Decades

by prettyone

Vauxhall dealers in the past have had a range of cars on their
forecourts to suit even the lowest budget. The company itself, if
not the dealers, has been in existence for more than one hundred
and fifty years. The founder of Vauxhall Motors was Alex Wilson,
the factory he opened originally manufactured pumps and engines,
it wasn't until the turn of the century, or more precisely 1903
when the company produced its first motor car. At this time the
dealers were in a minority and those who wished to buy this car
will have had trouble finding one.

Twenty years later the Vauxhall Motor company made a deal that
would affect its dealers and customers for generations to come.
Put simply, the British company was bough out by American car
manufacturing giant General Motors. At this time, GM only had to
spend two and a half million dollars to purchase the entire
Vauxhall company, factories and dealers included. The American
influence on design and manufacture meant that for almost sixty
years Vauxhall cars were very similar to their American cousins.
A brief interlude during the war years saw car production cease
for the manufacture of the Churchill tank for the war effort.

After the war it took Vauxhall and its dealers another twenty
years to achieve a revival of fortunes. Two cars, namely the Viva
and Victor were instrumental in this resurgence during the late
sixties. Ford has always been a major competitor for Vauxhall and
the seventies were no different. While the dealers reported high
sales of the Viva countrywide, the Ford Cortina was still a far
more popular option of motorists. At this time it was also the
case that as well as Ford being a major rival, British Leyland
was considerable competition.

The mid seventies were a battlefield in the British motor market
with dealers making fortunes selling a variety of models. The
primary Vauxhall model of the period was the Chevette, a three
door hatchback representing a new trend in the car industry for
smaller family cars while the Cavalier, a saloon car produced by
Vauxhall was finally beginning to compete with the dominant
Cortina from Ford. By the end of the seventies the gap between
Vauxhall and Ford was closing, although Ford were still the most
popular car company in Britain in terms of sales by dealers.

Dealers were blessed with a complete revolution of the Vauxhall
range during the eighties. Some of the cars that rolled onto the
forecourts of dealers during this period are in fact still in
production today, although heavily revised. The Astra was one of
this new generation and continued the trend for small family cars
replacing the rather tired Viva. More importantly, the eighties
saw the release of the Mk 2 Cavalier, now competing against the
Ford Sierra, the replacement of the Cortina. In addition, a foray
into the executive saloon market was undertaken by Vauxhall with
the Carlton rolling out to dealers all over the land. This car
was rather successful, packing a punch in terms of technology and
comfort.

More recently the nineties saw Vauxhall building upon past
successes. The Astra was still the core car in the range and the
most popular amongst dealers. This decade did see the release of
the Corsa representing a move by all the major car companies to
produce a' supermini' car. These two models have continued being
produced going into the new century with a variety of facelifts
and minor changes. Today, the cars produced by Vauxhall range
from small hatchbacks to large MPV family vehicles. Ford are
still their main rival and only in recent times have the Vauxhall
Motor company's dealers released figures showing that they have
finally taken the mantle of Britain's most popular car
manufacturer.

Motor industry expert Thomas Pretty looks into the history of <a
href="http://www.dickensgroup.com/vauxhall.cfm">Vauxhall
dealers</a> and the cars on their forecourts

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