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The Top 5 Sites that Rank for Marketing

by Seo_Design_Solutions

Say you wanted to rank for the word "marketing" in Google for
example, what is the first thing you would do to optimize such a
broad phrase?

In case you thought it was entirely out of the question (aside
from budgetary constraints for human resource), I would like to
share a very profound algorithmic principle (simplified by a
rudimentary analysis) to shed some light on which tactics would
accomplish this feat.

We often think about ranking for competitive terms as just that,
competitive and immediately associate the premise with hard work,
luck or chance.

I can assure you, after reverse engineering various aspects of
search algorithms (inadvertently as a result of a photographic
memory and a keen insight for patterns) you can essentially
classify a ranking by 3 simple methods.

Months ago, I may have suggested a staggered keyword ranking
strategy with an emphasis on ascent essentially starting with 4
keywords, start building links with those variations of anchor
text and then when you are ranking target 3 keywords, 2 keywords
and then ultimately go for the benchmark across the board ranking
with just one keyword.

Now, I beg to differ and have adapted a new approach. Target the
root keyword (over time using content and links) then solidify
the two word, three word and long tail semantic permutations.

The premise is keyword concentration and volume. Let's take an
extremely competitive phrase (like the word "marketing" for
example). When you conduct a search in Google 745,000,000 results
are returned (due to this phrase being quite broad in its
application).

However, analyzing the top 5 sites (results may differ based on
your data center) leave a distinct signature. Each domain tells a
unique chronological story:

* #1 for Marketing - Wikipedia (authority site leveraging
internal links as well as over 8000 inbound links to a sub
folder).
* #2 for Marketing - Managementhelp[dot]org (subpage using silo
site information architecture with pages augmented by authority
domains).
* #3 for Marketing - bidvertiser[dot]com (this site uses sheer
link weight millions of links with diverse anchor text over
time).
* #4 for Marketing - entrepreneur[dot]com (authority site using
silo site architecture).
* #5 for Marketing - marketing.about[dot]com/ (this site uses
authority with a sub domain ranking strategy).

The implication of using a silo means, you have your main topic
in the root folder, then you create sub folders to organize and
segment your site using keyword rich naming conventions. An
example would be
sitename[dot]com/root-topic/sub-topic/keyword-rich.title.html

Ranking for competitive root phrases is not just about the
competitiveness of the phrase alone, it is the concentration of
the relative keyword density for that site combined with the
criteria of quality, trust and off page factors.

The page from #2 had a keyword density of 6.72 percent. In my
tests, anything with a concentration for on page over 6% when
coupled with off-page link building that addresses the semantic
root phrases should be in the top 10 to 15 results when combined
with modifiers (more descriptive / supporting keywords).

By targeting a root phrase like marketing for example, ranking
for variations of the modifiers is second nature such as online
marketing, marketing strategies, internet marketing etc.

Looking from another standpoint the page from
managementhelp[dot]org has 296 other pages from outside the
domain referencing it, which from one level may seem excessive,
but when combined with the top ranking pages concentration and
the fact that there are 186 pages on the subject within the site
out of 770 pages you realize it is not just one set of
circumstances affecting the outcome.

This is a perfect example of a cumulative ranking which is based
on momentum, link weight, topical relevance through content and
authority. Despite sounding like a broken record (since we have
covered dozens of pages on the topic in our site) the simple
facts remain. Combine enough factors that are favorable and the
relevance score increases.

By using any of the key metrics discovered in various sites that
hold top ranking positions, the pattern becomes clear. Although
each page has its own method, chronology (for content, inbound
links and diversity) the end result is, they comprise a
particular signature that search engine algorithms are looking
for that associate this phenomenon with relevance and top
rankings (at least for now).

The point is, it is possible to analyze any number of phrases
and or websites and determine why in fact they are where they are
and essentially which strategies they are utilizing. Some sites
are more difficult to assess than others, but if the top position
can be toppled with less than 500 pages and a mixture of links,
then at least you can gauge how long it will take to acquire a
threshold for competitive phrases. Most in fact only require less
than a dozen (if constructed properly).

If you start writing now, keep your inbound links focused,
structure your content to support itself and maintain a focus for
the topic, then essentially any keyword can be captured over
time. Or in the event that you simply don't have the time because
you are too busy marketing your products or services, at least
you could hire an online marketing that specializes in
competitive search engine optimization services to steer you in
the right direction.

In closing, rankings can be acquired by the page or through
using the entire site to reinforce a page depending on the
threshold for what search engines consider relevant and how many
other individuals are standing in line for the keyword or
phrase.

This goes back to the analogy between the tortoise and the hare.
Sometimes it is better to patiently plot your path and acquire
relevance for the root phrase (instead of thinking short term and
sprinting to capture one piece of the puzzle or series of
keywords).

Slow and steady wins the race was a motto devised from wisdom,
so, if you can apply that to your SEO strategy it will be no
surprise when your site, pages and relevance climbs the ladder to
the helm of a phrase and stems into multiple top 10 rankings.

Keep in mind, we used a very competitive phrase as an example,
if your keyword has 2 words, then your job just got easier, 3
keywords (even more flexible to zero in on).

The main takeaway from this post is, see how each page is a
piece of the puzzle, but understand what role it plays in the
grand scheme of the site. Then, apply the same logic to your own
site and dig deep and shore up the areas that need support.

Jeffrey L. Smith is an seasoned <a
href="http://www.seodesignsolutions.com/services">SEO Expert</a>
and founder of SEO Design Solutions  SEO company. Jeffrey has
been involved in internet marketing since 1995 and brings fresh
optimization methods and <a
href="http://www.seodesignsolutions.com/blog/seo-marketing/">SEO
Marketing</a> Services to businesses seeking organic search
engine placement.

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