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What's Going on With Your Landing Page?

by ogierowitz

While surfing the net over the weekend I landed on a couple of
websites that reminded me of the importance of a good landing
page. I clicked on these sites because the Title and Description
in search results promised to provide what I was looking for, but
once I landed there, all hope was gone.

I could not find a hint of what was promised and on one of the
sites I had to navigate through at least 50 units of Adsense
before seeing a glimpse of relevant information, and I quickly
clicked off and moved on.

The landing page is so crucial for visitor retention, not to
mention their return. A landing page is the page that visitors
first land on when visiting your site either from search results,
or from any links to your site. Usually it's the home page, but
it's actually any page that is linked to and from where visitors
can get to your website.

Also, it is important to realize that while we, who are
webmasters, understand websites and navigation on a deeper level,
you always have to assume that your visitors are complete novices
and they need obvious and clear indication of what your site is
about, what's there and how to find what their looking for.

The landing page is really the "first impression" of your site
and its content. What is on your landing page?

Ask yourself these questions:

1. Is your website clearly defining what you are offering?

2. Is there some kind of welcome message or post that explains
what's there?

3. When visitors land on your page, are they easily able to
navigate to different sections and pages within your site?

4. Is the content reflective of the title and description?

5. When they land, are they met with valuable relevant
information or do they have to muddle through a ton of adds, like
Google Adsense and banners?

If you answered NO to any of these questions then you will have
problems with keeping your visitors and obviously they will not
return.

Remember that the Internet revolves around the ease of getting
information, if a surfer has to jump through a thousand hoops to
find what their looking for on your website, believe me, they
will not, and why should they? There are millions of other sites
where they will find what their looking for with ease.

This is especially true for bloggers, I surfed about a hundred
blogs this weekend and found many whose landing pages were just
awful. One of which was a high traffic guru blog.

Because blogs do not usually have the same navigation layout as
websites, instead of pages they have posts, they should be even
more diligent in the landing page layout and navigation; because
posts are THE content of a blog and they should be placed at a
top spot, with a proper header, like All Posts or Recent Posts
where individual post titles are listed for easy access and
navigation. A visitor shouldn't have to spend half an hour
looking for posts and believe me they will not.

Don't let a bad landing page and navigation set-up affect your
online business and Internet marketing efforts.

Get comprehensive, simple, hands-on and step-by-step Internet
Marketing Strategies at <a
href="http://getinternetmarketingstrategies.com/">Step-by-Step
Internet Marketing Guides Blog.</a> One of my best posts: <a
href="http://getinternetmarketingstrategies.com/2008/06/69-free-webmaster-tools-free-seo-tools/">List
of 70 + Free Webmaster and SEO Tools.</a>

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