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The Missing Link - 4 Crucial Types of Backlinks

by ogierowitz

Google Webmaster Tools says that in order to gain Page Rank (a
way of gaging website authority, PR is gaged from 0-10, 10 being
highest) you should have high quality sites linking to yours,
which is termed a backlink. A backlink is simply a link to your
website from another website.

There are several types of link building strategies and all of
them should be utilized to optimize your sites for the search
engines which in turn will increase our traffic, so build links
everyday

1. Relevant/Reciprocal Link Exchange

Reciprocal links are where you exchange links with sites that
are relevant to yours. AS far as Google is concerned relevance
equals quality as far as a backlink is concerned.

There are some webmasters who exchange links with any and all
sites. But if you have a website about weight loss, how helpful
is it for your visitors to see a link to a car auction site? This
is a weak link and a useless waste of time and looks lame on your
website! Build links for your visitors and not for ranks and your
site will be rewarded.

The two most important factors in finding reciprocal link
exchange partners are relevance and Page Rank, relevance being
first important and page rank second. If you can get both then
that's great. If you're site is new higher rank pages are hard to
get, so don't worry about it and just look for relevance.

Where you place links on your site is important and can be done
in several ways. While many still use a links page, this method
is not the best option. These days search engines place less
value on links pages and when you think about it, how good is a
links page for your site and its visitors?

A better option is to place your links and get the reciprocal
site to place links as hyperlinks within the content on your site
with relevant anchor keywords. This method looks better, provides
a natural flow of links and gets more link juice from the search
engines and especially Google.

The key to link building on your sites is to make the link look
like a side effect and not the end goal.

2. One Way Links

A one-way link is where you get a link to your site from another
site without having to place a link back. Of course, one-way
links hold the most juice with search engines.

When your site is new it is unlikely that you will get relevant
high PR sites to give you a one-way link, unless of course you
provide great content or a link bait (explained below).

Natural One-Way Link Building through Content

One of the best ways to get one way links is the natural link
method which can be obtained by posting fresh original content on
your sites that is so good it makes  other websites want to link
to it. Good content, which should all ready be a first priority
for your visitors and visitor retention, will facilitate natural
one-way links.

Link Bait

Another great way to build one way backlinks is to use a link
bait on your site. This is the method of choice to get get higher
page rank sites to link to lower page rank sites. Link Bait is
basically any content or feature within a website that somehow
baits viewers to place links to it from other websites. These
link baits could be, information hooks, news hooks, humor hooks,
tools hooks like a widget or some helpful tool that other sites
can use.

Article Marketing and submitting your sites to Internet
Directories are very effective ways to get one-way links.

3. 3-Way Links

3-ways: Site A points to Site B and Site B points to Site C and
Site C points back to Site A. The point is to try to make
reciprocals look like one-ways, this method really doesn't have
much value and I don't recommend it.

4. Outbound Links

Outbound links are the websites you link to or site as
references within content. Whatever your niche there  authority
and other helpful sites for your visitors and and those are the
sites that you want to link to.

Some webmasters are so afraid of losing traffic or giving up
their link juice that you hardly ever see outbound links on their
sites, this is a big mistake.

Outbound links are a necessary part of establishing your
authority within your niche and a vital part of your Internet
Marketing efforts. They are a vital part of any website/blog and
their existence or non-existence can determine whether
high-authority, high page rank sites would ever link to you,
mainly because if you are not consistently seeking out new
information and intelligence within your niche and citing those
sources they will view your website as stale and out of date.

Take a look at the authority sites within your niche, they all
have outbound links and references. It is impossible to provide
really useful information without offering other sites that can
benefit your visitors.

In conclusion, it is crucial for any Internet Marketing Campaign
to build links everyday. This is the main way that Google can
establish authority, relevance and importance to your websites
and is at the center of the search engine optimization strategy.

To get 13 effective link building methods that also increase
direct website traffic please visit: <a
href="http://getinternetmarketingstrategies.com/2008/06/11-ways-to-link-building-that-also-increase-web-traffic/">13
Ways to Link Building that Also Increase Website Traffic.</a> You
can also get many simple and step-by-step Internet Marketing
guides at <a
href="http://getinternetmarketingstrategies.com/">Internet
Marketing Strategies.</a>

Syndicated by Top Gazebos - www.topgazebos.net

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