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Fashion And Charity - In Whose Best Interest?

by argilla_educator

Since the 1960's, the fashion world has taken a stand on numerous
social causes. The antiwar movements and women's rights are just
a couple of the areas in which the fashion world has made strong
statements. More recently, fashion has taken to assisting and
speaking for individual charitable causes and in some cases, it
has been questioned just whose best interests are involved.

A prime example of this has been the partnership between Gucci,
Prada and Armani and UNICEF; the United Nations Childrens Fund.
The reasons and motivation behind this particular collaboration
have been questioned by some international groups and, perhaps
most telling for the United Nations, by the very front line
workers who would receive the proceeds.

Senior staff members of UNICEF have strongly stated their
displeasure with the charity's close ties with the world of
glamour and celebrity, saying it is both demeaning to the work
that the UN is doing as well as having a strong smell of
hypocrisy about it.

UNICEF staff in Pakistan and India have spoken against the
alleged working practices of the French conglomerate PPR
(formerly Pinault-Printemps-Redoute), the owners of Gucci and
whose Asian suppliers have, for a number of years, been linked to
sweatshops in Mumbai and Karachi.

One long term employee of UNICEF has stated that, for him, this
partnership with Gucci has been the final straw and that the
feeling among workers is nearly unanimous that the UNICEF name is
being hurt by this undertaking.

Another problem arises with the close ties between celebrities
and nearly every major humanitarian disaster. Putting up with the
star and his or her entourage is bad enough, but the connection
in the public's eyes between celebrity and disaster relief
cheapens and degrades the entire effort, claim the front line
ground workers.

According to some, the current desire of fashion companies to
align themselves with charities may have more to do with covering
numerous sins than to strike a chord in people's conscience.
These critics say that many firms are just looking for a cause to
jump on and that associating with a good cause will provide an
enormous bump for sales.

To be fair, the fact that the fashion industry in general and
specific companies in particular benefit from alliances with
international charities is only to be expected but the key will
come down to the perception of the public and the workers
involved.

If both the company and the charity gain by such an effort;
fine. It is only when the goals of the charity are seen to be
compromised and the message diluted that both partners should be
looking long and hard at exactly why they are collaborating in
this venture.

The Teacher (aka John Pawlak) has been involved in education for
over 25 years. He has developed a series of fashion websites
which include: 
<a href="http://www.coach-fashions.com">Coach handbags, footwear
and accessories</a>. 
<a href="http://www.the-fashion-universe.com">The Fashion
Universe</a>.
<a href="http://www.timepiece-collections.com">Timepiece
Collections</a>.

Syndicated by Top Gazebos - www.topgazebos.net

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