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What Is Page Rank

by kgmarkd

High rankings in natural listing of Search Engines a (SE) is one
of the most coveted positions for the popular keywords. This is
because of the Golden Triangle phenomena. Such a position results
to lots of free and targeted visitors to your website. This in
turn could mean lots of money. But just like a fresh kill in the
Massai Mara grasslands attracts scavengers, so it is with natural
listing.

Some unscrupulous webmasters and internet marketers tend to
device ways and techniques to trick the SE to rank their low
quality websites undeservingly high. These techniques of search
engine optimsaton (SEO) are referred to as black hat. Such spammy
techniques are abhorred by SEs; this simply because they
interfere with the SE's business of delivering quality
information on search queries. But every so often a black hat is
devised that's effective in fooling SEs for some time before it
is discovered and clamped down on.

To stay true to their purpose of providing high quality search
results for a search term inspite of black hats, SEs have
introduced various quality scores to vet the quality of a
webpage. Page Rank is such a score. It is based on a science
paper by Sergy Brin and Larry Page (from where the term page rank
comes from) both founders of Google Inc, the leading SE company.

Craig Silverstein of Google says of PageRank, "(Its) Google's
system for ranking webpage (and) is about relevance. It relies on
the uniquely democratic nature of the web by using its vast link
structure as an indicator of an individual page's value.  In
essence, Google interprets a link from Page A to Page B as a vote
by Page A for Page B. But Google looks at more than the sheer
volume of votes, or links a page receives; it also analyses the
pages that cast the vote. Votes cast by pages that are themselves
"important" weight more heavily and help to make the other page
"important". Important, high quality sites receive a higher Page
Rank, which Google remembers each time it conducts a search"

In essence, the higher a web pages Page Rank (PR) the higher in
the natural SE listing the page is placed. You acquire higher PR
by getting other websites to link to you website. If you can get
high PR websites to link to your website the better your quality
score. The interpretation is if such important high PR sites are
linking to you site then it must be very important. Consequently
you could be placed in that coveted Google Golden Triangle.

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