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Business Custom T-Shirts: How to Promote Sales

by Ronsubs

The economy is not at its best right now, and businesses are
feeling the pinch.  Small business owners are always looking for
ways to increase sales.  Custom T-shirts can be used in many ways
to bring in customers and encourage them to buy.

One way to promote sales is to give away custom T-shirts with
every purchase of a certain dollar amount.  For example, you
might have a deal that anyone who buys $100 worth of merchandise
gets a free shirt.  If you do not make the amount too high, the
custom T-shirt might influence their decision to buy.  This is
especially true if you have created an interesting and unusual
shirt.

Small stores often like to use punch card promotions to acquire
regular customers.  People come into the store and get a punch on
their card each time they spend a certain amount of money. 
Another choice is to send out a circular with a featured product.
 Everyone who buys that product will get a punch on their card. 
Prizes like custom T-shirts will be available to people who get
enough punches.

Sometimes, it is a good idea to have a drawing for custom
T-shirts and other prizes.  It is important, though, to make sure
you understand the rules about drawings in your state.  Usually,
you will be alright if you do not charge for people to enter the
drawing and you give away the promised prizes.  You might be able
to let customers put in an entry every time they visit the store.
 As an incentive, you can display the custom T-shirts you plan to
give away on the big day.

You can get customers into the store for a big sale by offering
a shirt to the first people who show up on that day.  People love
to get free things and will often come in early to get a chance
to get something.  If someone else will miss out on it later,
some people like it even better.  If you give custom T-shirts to
the first 50 people, you might get many more people coming out
for the sale that would not have come otherwise.  Once they have
tried for their custom T-shirts, people may browse your store and
even buy.

If you can come up with a clever and attractive design for your
custom T-shirts, people will want to buy them to wear.  You have
them printed with your company name and contact information on
them as a part of an interesting design.  Then you can sell them
at cost.  People will see the shirt as a cost effective casual
clothing choice.  The best part for you is that you will have
advertising that is ultimately paid for by the customer.

Small business owners who are wise will use every means at their
disposal to make the sales they need to prosper.  It always helps
to be creative in your sales programs.  Custom T-shirts are a
good way to bring in the business.

Ron Subs works with Sonic Shack as a public relations consultant,
more information about custom T shirts can be found at
http://www.sonicshack.com

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