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Be a Hot Guest

by shannon3113

Want to make an impact in front of thousands of people just by
talking? Stop dreaming Oprah... and start doing radio.

Did you know that American radio stations need more than 10,000
guests per day to fill their shows?

Producers are constantly looking for compelling guests. And the
key to getting their attention is to make sure that whatever
you're going to talk about is:
*Controversial. Producers LOVE anything that gets their phone
lines going. And nothing does the trick like a good argument. 
*Entertaining. If you can make people laugh and tell them
fascinating stories, you'll always be in demand as a radio guest.

*Informative. Give people useful, timely information. Give them
stuff that makes them say, 'Wow! That's amazing! I didn't know
that!' 
*Or a combination of the three.
 
Your first step is to come up with topic ideas that are
interesting, fun, controversial, new or unusual. Make sure that
your topic is appealing to the listeners. You need to focus on a
problem and why you're the solution.  Don't focus on the product
or
service you want to promote.

Here are the top ten most appealing subjects to help you get
thinking about your topic:
Sex and relationships 
Saving money 
School violence 
Corruption 
Sexual harassment 
Health and fitness 
Hollywood & celebrities 
Sports 
Making money 
Travel

Now narrow that focus down to a title that's attractive to your
target audience.

For an entrepreneur coach, you may come up with: "The No-Stress
Way to Start Your Own Business."

For an interior designer, your title may be: "Get Your Bedroom
Ready for Romance."

A safety expert could use the title "Keeping Your Child Safe,
Even While You're at Work."

Once you've got a great title, you need to create what I call a 
Guest Sheet, similar to a speaker's one-sheet, this one-page
document highlights the title and outlines why you are the
perfect guest for the topic.

Once you have all the information together for your Hot Guest
Sheet, all you need to do is fax it to producers.

But remember, just like any media outlet, each radio has a
target market, or demographic, so be sure to only send your Hot
Guest Sheet to producers who match your target audience.

After all, if your target market is women in their 30s, your not
going to want to send your sheet to a heavy metal station. Women
in their 30s tend not to be headbangers, so you'd be wasting time
and money sending it to that producer. Always keep in mind your
target audience.

Shannon Cherry, APR, MA helps businesses, entrepreneurs and
nonprofit organizations to be heard. Subscribe today for Be
Heard! a FREE biweekly ezine and get a FREE special report. Go
to: <a href="<a
href="http://www.beheardsolutions.com/pop.html">www.beheardsolutions.com/pop.html</a>

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